ABOUT KBBC

Kathy Borja Business Center

Kathy Borja Business Center (KBBC) is a growing retail, e-commerce and business network serving Balamban, Toledo, Pinamungajan and Asturias.

From our roots in direct selling and reselling, KBBC has grown into a multi-channel business serving customers, resellers and local businesses through physical stores, online shopping and business partnerships.

Today, we serve our communities in two main ways — through KBBC Superstore, our online supermarket for everyday essentials, local delivery and nationwide shipping; and through KBBC Negosyo, our business and reseller division supporting bulk orders, business pricing and local supply.

Our Vision

To become a trusted provincial retail and distribution network known for accessibility, reliability, innovation and strong community partnerships.

Our Purpose

Making products and opportunities more accessible to the communities we serve.

Built from the community that started it all

KBBC’s story began long before our website, online supermarket, or physical branches. It started through direct selling and the relationships built with customers, resellers and people looking for opportunities to earn.

What began with one dealer gradually grew into a small community, then into a wider network of resellers. As that network expanded, Kathy Borja Business Center grew with it.

Over time, KBBC established physical locations to bring products closer to customers in Balamban, Toledo, Pinamungajan and Asturias, while continuing to support the reseller community that helped shape the business.

Today, the way people shop and do business is changing, and KBBC is evolving with them.

Through KBBC Superstore, customers can now shop everyday essentials online and choose convenient options such as local delivery or nationwide shipping where available.

At the same time, KBBC Negosyo continues to support resellers, business owners and organizations through business pricing, bulk ordering, local supply and account support.

From one dealer, to a growing reseller network, to physical stores and now online — KBBC continues to grow with the communities we serve.

One dealer

Direct selling built the first customer relationships.

A growing community

One dealer became a network of resellers.

Physical locations

KBBC brought products closer to Cebu communities.

Online and growing

KBBC Superstore and KBBC Negosyo serve the next chapter.

Our Businesses

KBBC SUPERSTORE

Shop with KBBC

KBBC Superstore is our online supermarket for everyday essentials, trusted brands, and convenient online delivery in Toledo City, Balamban, Asturias, Pinamungajan.

It gives customers a simple way to shop for daily needs through our website while staying connected to our physical KBBC locations.

Customers can:

  • Browse products in our online supermarket
  • Shop everyday essentials and trusted brands online
  • Place orders for online delivery where available
  • Pay cash on delivery for local orders
  • Shop without becoming a reseller
  • Access special offers, promotions, and new arrivals

Everyday essentials. Online delivery. One KBBC.

SHOP KBBC SUPERSTORE

KBBC NEGOSYO

Grow with KBBC

KBBC Negosyo is our business, reseller and institutional division anywhere in Cebu.

Whether you are a reseller, restaurant, office, company, school or organization, KBBC can help you access products, business pricing, bulk ordering and reliable local fulfilment.

Business customers can:

  • Access reseller and volume pricing
  • Request quotations for bulk requirements
  • Order products for their business
  • Choose local delivery or nationwide shipping
  • Receive proper invoices and order documentation
  • Apply for 30-day payment terms where eligible
  • Get support from a dedicated KBBC account officer

Ready to grow with KBBC?

Message us on WhatsApp or Viber at 0956 276 6305, or chat with Honey, our AI assistant.

EXPLORE KBBC NEGOSYO

One KBBC. Two Ways to Serve.

WANT TO SHOP?

KBBC Superstore

Our online supermarket for everyday essentials, trusted brands and convenient local delivery in Balamban, Toledo, Pinamungajan and Asturias.

SHOP NOW

WANT TO EARN AND GROW?

KBBC Negosyo

For resellers, business owners and organizations looking for business pricing, bulk ordering and reliable local supply.

BECOME A PARTNER

OUR COMMUNITY

KBBC is built on relationships.

Behind KBBC are the customers, resellers, employees, suppliers and local communities that have helped us grow.

As we expand through physical stores, online shopping and business partnerships, one thing remains the same: we grow by serving people well and building relationships that last.

Our goal is to make everyday products easier to access, help local businesses grow and remain a reliable partner to the communities we serve.

Local roots. Bigger opportunities.